Stage 2. Get Your Website Seen:

If you goal is to get high up the search engine rankings (and it should be!) then you need to get the search services to ’see you’. This sounds an obvious statement but few people really think it through that much. In a nutshell, and avoiding all the techie jargon, search engines really want to find you, or more specifically your website. When someone types in a ’search query’ they are looking for some information. If your website is relevant to what the person searching is looking for (we’ll talk about this later), then the search engines really want to link your website to the searcher, which they do with the search results the search engine reveals.

The key then, knowing the search engines really want to find your website, is to set up your website in such a way as to make it be easily found by the search engines. The way you do this is to adopt some basic, but very important ‘optimisation’ tricks on your website – what is termed ‘on-page optimisation’.

The interesting thing is, even though it’s really important to do what I’m about to share with you, the on-page optimisation’ methods only really are about 15% of what contributes towards your search results ranking. The 85% of where you figure in search results is dependant on the ‘off-page optimisation’ which I’ll cover in stage 3. Even though ‘on page optimisation’ only makes up for 15% towards how you get ranked, it is still crucial to carry out these basic but key steps:

a) Ensure your keyword(s) appear in your pages ‘Title tag’ of the header code of your website (if you’re not sure what this is, ask someone to show you who does know – it’s that important). This is vital because it is one of the key things that search engines are looking for – matching the words the searcher types into their search (the keywords) with the title of a website, which in turn should be relevant to the search query. You can take this a stage further by adding in a description in the ‘meta description tag’ again incorporating your keywords, and then the ‘meta keywords tag’ which simply includes all your keywords, comma separated.

The search engines don’t put so much relevancy these days on the description or keyword tags, but they’re worth doing either way, but it’s vital you include your keywords in the Title tag.

b) Make the webpage you are pointing the keyword towards relevant to that keyword. In other words don’t have a keyword like ‘dog training tips’ and then have a webpage all about horses, cats, dogs and loads of other animals with little specific relevancy to dogs or dog training – make sure the webpage is relevant to your keyword.

c) Build into your website a simple Sitemap. Understand that the way search engines search the web is they look for (crawl) words and phrases in all the code of your website – they don’t understand pretty pictures, graphics, flash animations, etc – all they want to find is words and phrases relevant to want the searcher is looking for. So make it easy for the search engines to look over your website looking for those vital words and phrases. One way to do this and make it easier for the search engines to find the info they want is by incorporating a simply site map within your website. Again, if this doesn’t make sense to you, ask your webmaster about it.

Related posts:

1. 3 Ways (part 1) to Improve Search Engine Rankings
2. Dramatically Improve Search Engine Rankings – 3 Ways (part 3)
3. Improve Search Engine Ranking

In order to improve search engine rankings of your website you will need to pay close attention to both in-page and off-page points. In this brief post, we will go over frequently disregarded points when seeking top search engine placement.
Commonly, an optimization procedure consists of these steps: the optimizer brainstorms keywords that he would want to utilize for the site and does some research to find your competition’s keywords. Then, those keywords are fused to form brief expressions (one- to five-word phrases) and investigated to find how many searches have been done recently for for each one of those expressions.
So, let’s concentrate on the first phases of this strategy and how you may begin an affordable seo to improve search engine ranking.
After finding a tendency for some words or a peculiar combination that has little rivalry you may append such a combination to your web page, be it in URLs , meta tags, headers, the titles or content. Once optimized, you are ready to submit the page to search engines and directories.
Obviously, only about ten sites will reach the first page of most engines. If you can improve search engine ranking to such an extent that a link to your site eventually appears in the beginning page of Google, Yahoo, MSN or Ask for a special combination of words, you will consequently increase the number of visits. Virtually all users do discover through those search engines the info they were looking for.
Start by selecting a keyword around which you would like to improve search engine ranking for a page. Keywords are terms you´d expect people will explore when searching for info about the category of products, services or topics related to your business organization.
Now, check synonyms and associated words. Introduce those words into a search engine query box and observe who your competitors are; do not confuse your Internet contenders with the street competitors. Your Internet competitors are the web sites that the engine is ranking high and they are your central trigger to improve search engine ranking.
There are, probably, some usable keywords, and there will be many keywords you better waste not your time with. For instance, if the keyword you are testing yields more than 1000 web sites you don’t waste time. It will be excessively hard to improve search engine ranking for such a term. Visit the sites of your competition and check if you can find other interesting synonyms.
Afterwards, combine your strongest options to form short expressions of around 2 to 4 words. Once again, research those combinations until you find some reasonable odds to improve search engine ranking. Combinations which returned around 200 to 700 sites will be comfortable to work with.
It is now that the off-page optimization stage commences. This stage phase is the most lengthy contribution of web marketing and also the most high-priority to improve search engine ranking; it involves hyperlink-making and authority building up. But we better leave this topic for another article about how to improve search engine ranking.

Related posts:

1. 3 Ways (part 2) to Improve Search Engine Rankings
2. 3 Ways (part 1) to Improve Search Engine Rankings
3. Dramatically Improve Search Engine Rankings – 3 Ways (part 3)

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keywords.htm.

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keyword-rich-pages.htm

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don’t perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn’t be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames, but your browser doesn’t support them”. For the search engines which don’t understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&frames.htm

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&page-cloaking.htm

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the “ADD URL” pages of the individual engines. It is available here.

http://www.1stSearchRanking.com/t.cgi?2139&submission.htm

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

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1. 3 Ways (part 2) to Improve Search Engine Rankings
2. Improve Search Engine Ranking
3. 3 Ways (part 1) to Improve Search Engine Rankings

SubHub (www.subhub.com) are experts at helping people make money from their websites. This easy to follow guide explains how the search engines find and rank your website and what steps you can take to increase the free search engine traffic your site receives.

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As a matter of fact, internet surfers use Google to find their potential providers in case they plan to buy something online. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.

In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.

Hence, it makes sense to invest time and energy in learning search engine ranking optimization with the aid of ethical methods to finally see your website on Google’s first page.

To this end, it is really needed to select an outstanding company that provides well designed search engine marketing book.

And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.

1. Check their achievements.

It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google’s first page for certain keywords, they buy from him.

Stop! Do not be excited by an achievement that it is not that impressive. Do not forget to check how high or low the competition of these keyword is.

It is relatively easy and does not show high credibility to be on Google’s first page for a keyword that does not suffer from high competition.

To check this in a wise way, type these targeted keywords in quotes and let Google tell you how many other websites are optimized for the same keywords. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.

2. Never forget to check their page rank on Google.

You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?

Therefore, do not forget to check their page rank as I have personally experienced several companies that offer SEO services and they have 0 page rank on Google.

Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.

However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.

3. Do not forget to see when they registered their domain.

We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.

Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.

Based on my past lessons learned in handling a lot of deals with search engine optimization (SEO) consulting, I believe that if a company succeeded to stand alone in our competitive niche for 3-5 years, then it would be fine to pass this check.

4. Check their customer service.

This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.

I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.

A wise idea and nice check is to mail them with some tough questions, e.g. money back guarantee, to see how and when they will mail you back.

A typical needed time by most respected companies to answer the emails is 24-48 hours.

5. Check other minor factors.

The list from 1 to 4 is the most important factors based on my personal experiences and lessons learned. However, I listed for you some further minor checks that you should not ignore either:

- Have a look about the internal structure of the website and how the inner pages are linked.

An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.

- Do they have a blog or forum where their current customers or future customers can drop down by and leave their questions?

In case yes, it would be counted as a positive credit for this company. Have a look at this blog or forum to formulate an idea about others experiences with this company and do not forget to check the answers of this consultant, if they exist.

- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?

Serious authors of legitimate search engine marketing books have nothing to be ashamed of. Any way, it is normally possible to get the table of contents free of charge.

- I would be very skeptical, if a company tells me that they can “guarantee” top position, e.g. #3, on Google’s first page.

It is feasible to rank well on Google and enjoy a top position for your website but no one can guarantee that you keep the exact position as Google updates its algorithms very periodically and you have to keep yourself informed.

Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:

- Avoid black-hat SEO training: You should not try to cheat Google and I would not even think to do it.

- Building back links using free link exchange submission sites is a good idea.

- It is a wise idea to consider all these absolutely free to submit search engines and web directories.

Consider the check-list written above to be able to target the best word of mouth marketing SEO book.

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There are many examples which go on to show that the firms, which have been successful in getting good Google rankings, have been discredited by the not so successful firms. These attacks have mostly been restricted to different types of media formats that have limited audience. But things are changing rapidly. Today if someone has a little bit of technical knowledge and a computer then they can attack your corporate identity successfully and publicly.

The question is how can you fight this menace?

The first thing to do is identify certain bad elements and the ways through which your corporate identity will be harmed. If your company has had unsatisfied employees and customers then there is a possibility that they will put negative information regarding the company on websites that show up in the top results on Google. This can have a drastic or negative impact on website traffic. You need to identify this problem in advance and tackle it by ensuring that there is a lot of good information about your company on the Internet that search engines can bring out. This is just a start.

Content

One of the single most effective solutions is publishing good content in the form of articles. You can publish the articles on different web sites or e-zines and this will build a positive corporate identity for your company. There are many free article submission directories and magazines where you can showcase your articles. The higher the number of articles, the more positive impact you will create over the Internet.

These articles are an excellent form of advertising. If a potential client reads through your article then he/she will get to know about your expertise, your promises and also get information about your company and the services or products without visiting the company website.

There are thousands of article submission sites but you need to find the ones, which have a high ranking. You need to also emphasize on the primary keyword and secondary keyword phrases in your articles and keep the target audience in mind. Yu should ideally use specific phrases to search for the right article submission sites and some of the phrases are:

• Submit SEO articles
• SEO articles submit
• Search engine optimization articles submit
• Search engine positioning articles submit
• Internet marketing articles submit
• Business articles submit

One of the important questions that will arise is how many articles and what should be the length of these articles. Of course you can’t go overboard and put 100 articles but yes a good number could be 10-15 articles a month. As for the length of the articles, it can vary but a good number can be from 300-700 words. Remember, that these articles should be keyword rich.

Once you have completed the submission of articles, you should set up a Google WebAlert. You can sign up for an account to manage the alerts as and when they come. You can create a WebAlert for a particular article title using quotes like “the article title”. This will serve a dual purpose. Firstly, you will get an alert regarding the publishing of your articles and secondly, this will provide protection to you from various copyright infringements. If someone tries to steal your article then you will immediately receive an alert. This will play an important role in reducing the threat to article theft and at the same time, your corporate identity will be secure.

Another important medium of creating corporate identity is through press releases. If your company is launching a new product or service or just about any new advancement or upgrade in the company then you can send out a press release. The press release is considered as one of the best marketing and positioning tactics from the point of view of ROI. More number of press releases will create credibility for your company and strengthen the corporate identity. PRWeb is one such website where you can send your press releases and they can submit it to 100,000 contacts at a nominal fee.

These are some of the methods that will help you to protect your corporate identity even if someone decided to play a bad joke or tries to discredit you.

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These Sponsored Search Results are merely adverts placed by those whose websites are linked by the adverts. These advertisers pay to have their adverts appear when certain words or phrases (known as keywords) are typed into the search company’s services. Because these advertisers pay only when someone clicks on their specific advert, these search results are often referred to as PPC or pay-per-click results, which is why they are termed ’sponsored’ results.

Getting positioned (ranked) high with these PPC adverts is a completely specialised area, and one I’ll avoid discussing now as it’s a completely separate subject in itself, as this information now is focused on discussing ways to get highly ranked using the organic search results.

Getting “highly ranked” simply means that when someone types in a search query into a search service like Google, then the closer your website appears visible to being on page 1 of the search results, and then the higher up that page 1 you appear, the greater likelihood there is the person searching will then click on your website. If you appeared low down the results, say page 12, it’s pretty obvious that the person searching for results is highly unlikely to ever look that far through all the search results, especially when you consider that on each page of search results there is on average about 10 search results, so being on page 12 would mean the person searching would have to scroll through over 100 search results before they even came close to finding your website.

The key is pretty clear – aim to get on page 1 of the search results, and then as high up the page (preferably in the top 3 results), which then gives you the greatest chance that your website will get seen and people will visit it.

The obvious benefit over Organic search results as opposed to Sponsored (PPC) search results is whenever anyone finds your website and clicks on it with in the Organic results list, it costs you nothing! Whereas if you had placed a PPC ad to appear in the Sponsored results list, you have to pay every time someone clicks on your advert (regardless of whether you’ve sold them anything from your website or not).

There is also another great advantage to using Organic search as a way to drive people to your website, as opposed to Sponsored search, and that is the credibility of the results. People entering a ’search query’ will more often feel that the results that come back via Organic search results are far more believable and valid to solving what their query relates to then Sponsored search results. The reason for that is most folks are now aware that the Sponsored results are all adverts paid for by the advertisers of those websites, and so they believe that person is paying to get ranked (as in fact they are), which in turn undermines the true value of that search result as credible in the eyes of the person searching “oh, that only appeared on the search results ’cause they paid to be there” is in their minds.

The difference with Organic results is the searcher ‘believes’ that what appears in their organic search results list is true, real and of genuine value to their quest in solving the answer to their query.

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Google Organic where Over 80% of all Usesr click first! Search Engine Submission, Submit to 20 Popular Search Engines Submit your website to 20 popular search enignes for free, simply enter in your website submission inforation and submit. Search Engine Submission Optimization Free Website Promotion … providers of search engine submission, website promotion, search engine optimization (SEO), free search engine submission, site submission, and search term … Search Engine Optimization, …

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Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.

In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.

Natural vs. Paid for Listings

There are essentially two listings within a Search Engine Results Page (SERP): the Natural listings (on the left) and the Paid for listing (on top and on the right).

Natural listings are the results the engine believes to be the most relevant sites to your search. The natural listings consistently receive over 70% of consumer clicks. Paid for listings are the ads served by Advertisers, who have bid on the term searched for by the consumer.

The Natural listings therefore list all available websites in the World Wide Web, while the Paid for listings only serve links by relevant Advertisers willing to pay for their spot, and thus high visibility in the engines.

To increase Reach, advertisers can pay for ads on the Search Engines themselves, as well as their local listings, mobile listings and their Content Network of websites.

Pay per Click (PPC). Pay only for Visitors

Unlike other marketing channels where you pay for the number of people who see your ad, in pay per click advertising (PPC) you only pay when someone clicks on your ads and is driven through to your site.

• 75% of users search for goods and services through a Search Engine.

• PPC has the lowest cost per lead compared to other Direct Marketing methods.

• Pay per click advertising is relevant to what the individual is searching for – targeting them at the right moment and mood.

• Pay per click is 100% accountable.

• Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.

To get visibility in the paid for listings you can set up a PPC campaign for your website yourself, or by commissioning a specialist Search Engine Marketing agency like Tug.

To get visibility in the Natural listings you need to optimise your website – this is called Search Engine Optimisation. Again this is where you need to commission a specialist agency like Tug.

What is Search Engine Optimisation (SEO)?

Search engine Optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.

SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.

On Page Factors

• Keyword mining

• Keyword density checks

• Credible copywriting

• Meta tags scripting

• Clean and valid mark-up (HTML)

• Link management

Off Page Factors

• Free / paid directory submission

• Article and news submission

• Press release distribution

• Reciprocal link marketing

• Inbound link building

• Digital signatures

Using Search Engine Marketing to meet your Communication Objectives

Consumers using a Search Engine are primarily in two sets of mind: ‘Research’ mode and ‘Ready to act/buy/sign up’ mode. From a marketer’s point of view they are at different stages of the Purchase Cycle.

PPC campaigns should be set up with this in mind. Different campaigns can be geared for different objectives – for example one for Awareness and one for Sales. The Awareness campaign should be optimized for Reach, concentrating on the highest number of clicks at the cheapest possible price. The Sales campaign conversely should be optimized for sales volume and cheapest Cost per Acquisition (CPA).

Search Engine Optimisation will primarily meet your Awareness and Traffic objectives, as the campaign usually concentrates on fewer, broader keyterms. But keep in mind that this broader Search might ultimately lead to a sale as the Searcher moves through the Purchase Cycle. Remember to optimize your Meta Descriptions (the description in the SERP) with the consumer in mind.

Search Engine Marketing Case Studies:

Search Engine Optimisation Case Study: UK Business Properties. http://ukbusinessproperties.com

Problem

• UK Business Properties launched a new Commercial Property directory in 2006

• While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’

Solution

• Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’

• Review and editing of website content – addition of content pages for all UK regions

• Review and editing of Meta

• Review and editing of code to make more spider friendly

• Directory and site map submission

• A bespoke link building campaign where we submitted to directories, article websites and actively exchange links with high PageRank sites in parallel business verticals

Results

• Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk

• The keyword ‘Commercial Property’ now drives 65% of traffic to the site

• They are now #1 on Google and we are now optimising and link building for new relevant keywords

Pay per Click Case Study: Truffle Shuffle http://www.truffleshuffle.co.uk

Problem

• Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.

Solution

• PPC campaign on Google and Yahoo.

• Avoid Broad keywords even if they can drive sales volume.

• Use only very specific product related keywords.

• Use bid management software to set strict Position and ROI rules.

• Develop specific, relevant ad Creative for every available t-shirt.

• Weekly coordination with PR efforts.

• Concentrate only on keywords that convert under £5.25.

• Measure revenue and work with exact margins to measure profit on every keyword weekly.

Results

• In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.

• We delivered a 24:1 ROI (revenue generated/ad spend).

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3. Dramatically Improve Search Engine Rankings – 3 Ways (part 3)

Stage 3. Aim to make your website ‘The Most Popular In Your Class’:

Stage 3 of my simple 3-Stage approach to getting my websites highly ranked in the search engines, is crucial because it’s the element that contributes about 85% towards how high a website is ranked up the search results.

I refer to it as getting your website to be ‘the most popular in the class’. What do I mean by that? Well, think about being at school, and being popular with everyone else was more about being what they wanted you to be. If you were how they wanted you to be, and they liked you, then ultimately you were perceived as popular. Fickle I know. And the more folks who thought you were really good, the more popular you became with everyone in your class, and more likely the school.

Same goes for your website – the more other websites like you, the more popular your website is going to appear to the search engines, and thus the more popular you are perceived to be for the information the searcher is looking for.

So, million dollar question – how do you get popular with a bunch of other websites? Well two things, and they’re equally important…

a) You need to get quality websites linking to your website. b) The websites that are linking to your website need to be as relevant as possible to the information on your website.

Let’s cover both of these…

One of the most effective things you can do to help your website get ranked is to get as many other quality websites linking back to yours, from links on their websites. Quite simply the more links pointing back to your website, the better.

But links alone are not enough – the links need to be on quality websites that in themselves carry good content, and the link is from a website that is relevant to what is on your website.

So, why is the amount of links, and they relevancy of the linking website important to search engines? They see it this way – the more links from high-quality web sites that point to your website, gives a strong indication that what is on your website is all relevant information. They also look at the link itself and that if it’s on a website that is relevant to your website, the search engines effectively say to themselves the website with the link is offering what is like a strong referral again about the quality of what’s on your website…

…and the more websites giving you these ‘referrals’ (links), the more the search engines rate your site, and so the higher it appears on the search results.

Obviously getting these quality one-way links is the key, as they play a massive part in where your website ranks in the search results.

How do you get them?… That’s the tricky bit – the ’scenic’ route is to write, call, bug and drive webmasters nuts, who have relevant sites to yours, to ask them to add your link on their website linking back to your site. Be prepared, that can be a long job, requiring a great deal of patience and resilience, as these webmasters are constantly getting asked for exactly that.

The other way is to use a specialist, who has demonstrated they know how to get these links, and they then focus on getting the links for you.

However you do it, getting these links is vital to getting high up the search results and enjoying all that ‘free traffic’ from organic search, as millions around the world type into the search services…

Related posts:

1. 3 Ways (part 2) to Improve Search Engine Rankings
2. 3 Ways (part 1) to Improve Search Engine Rankings
3. Get More Free Traffic to Your Website: Improve Your Search Engine Rankings